The Challenge: Establishing a high-velocity design foundation for Fiverr's AI-powered platform.


Designed to differentiate itself from the main Fiverr marketplace and Fiverr Pro.

The design goal was to establish a distinct visual identity using a dark theme. This was intended to signal a fresh, professional, and innovative experience that is both recognizable and compatible with other AI tools on the market.

The local development team needed a scalable solution to prevent bottlenecks as the team grew. The Design System was the key.



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