Yotpo’s Design Systems
COMPANY
YotpoROLE
Design LeadTEAM
Ben Benhorin (Priniciple Product Designer), Abigail Nurser (Product Content Team Leader)R&D Team: Idan Ben Halevi (Frontend Infra Team Lead), Gal Blond (Frontend Infra Engineer), Katya Pavlenko (Senior Frontend Infra Engineer), Ido Mor (Full Stack Developer), Maayan Hoffman (Frontend Infra Engineer)
YEAR
2023PLATFORMS
Figma for designersStorybook (Angular & React) for developers.
“Our team managed to complete a project that had previously taken us 3 months to complete in just 3 weeks”
Dan Nir, R&D Team Leader
This exceptional feedback I received from one of the development team leads I partnered with was the most rewarding validation of the work we put into building Yotpo’s Design Systems.
From a Single Product company to a multi-product company, to a Platform
Yotpo's journey began with a simple goal: to help businesses gather and showcase customer feedback. As a one-product company, Yotpo launched its flagship product, Reviews & Ratings, helping businesses gather and showcase customer feedback.
As Yotpo grew, so did its ambitions. With customers' needs expanding beyond just reviews, Yotpo evolved into a multi-product company, introducing additional solutions like Loyalty & Referrals, Visual UGC, and SMS & Email Marketing.
This multi-product approach has proven to be a game-changer, with incredible growth in Annual Recurring Revenue (ARR) of 72% year over year since 2017, as we see more and more customers adopting our multi-product approach.
Yotpo's first products - Reviews & ratings
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Yotpo's first products - Loyalty & Referrals
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Yotpo, Email & SMS multi-message
App UX/UI. Prototyping. Usability Testing