HERE Mobility
Web widget redesign . Progressive Web App
COMPANY
HERE MobilityROLE
UX/UI designTEAM
Noa Green (Sr. Product Manager), Nir Oren (R&D Team Leader), Amnon Sadeh (Frontend developer), Liran Fridman(Backend developer).YEAR
2018–2019PLATFORMS
Responsive web, PWAOverview
The mobility demand products are a holistic door-to-door solution including on-demand and pre-booked transportation integrated right into a business website. Its offers an easy solution, that allows seamlessly to pre-book any ride according to the customer needs.
The redesign of the mobility demand products is about creating a design system for our web experience, unite 3 different products to one, which would reorganize and present all of our products as an accessible, focused, creative suite.
Main problems with the mobility demand products
Multiple products, the same functionality
Motivated by the will of creating focused products, there were 3 different products across several platforms that do the same things and have the same functionality.
1. Landing page - a stand-alone website allows users to search for transportation and book a ride.
2. Web widget - embedded in business web sites (hotels, restaurants, airlines, etc) allows their clients to search for directions or book a taxi to the business address.
3. Kiosk - A physical product (usually a tablet) standing in places like malls or airports etc allows clients to book a ride.
B2B2C multi-product platform
App UX/UI. Prototyping. Usability Testing