Hey 👋

I'm Assaf, a Senior Digital Product Designer (UX/UI) based in Tel Aviv, Israel. I live with my wife Danielle, our son Gon, and our dog Chuki - you can find him on Instagram, look for @Chukithedog :)

I design digital products for small startups as well as big and global companies, from first ink to production, and I love every minute of it.

My passion for learning and digital product design never stops, I learn something new every day.

I truly believe that when it comes to designing a user experience, don't rely on your gut feelings. Do the research and talk to your users. All the answers are there.

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You say goodbye? 

Send me an email or call me at 052.8383632

and I say hello!

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