Multi-Message Campaigns


Yotpo Email & SMS



COMPANY

Yotpo                                  

ROLE

UX/UI design

TEAM

Tamara Abramov (Sr. Product Manager), Abigail Nurser (Product Content Specialist), Olivia Staub (PMM)
R&D Team: Evgeni Kolev, Svetoslav Savov, Dimitar Samuilov, Zlatko Zlatev, Sean Meir, Yifat Romem

YEAR  

2023

PLATFORMS

Web platform

Overview


Yotpo Email & SMS allows E-commerce merchants to create a digital strategy for sending marketing messages to a group of people via email or SMS text messages.

The new Multi-message campaign allows the merchants to send multi-channel (Email and SMS) & multi-step campaigns in a sequence and filter out shoppers based on actions taken between the steps.

This will allow merchants to have an overall view of their performance at the campaign level, and on the other hand, have the ability to understand which parts of the campaign performed the best.




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