From a Single Product company to a multi-product company, to a Platform


Yotpo's journey began with a simple goal: to help businesses gather and showcase customer feedback. As a one-product company, Yotpo launched its flagship product, Reviews & Ratings, helping businesses gather and showcase customer feedback.

As Yotpo grew, so did its ambitions. With customers' needs expanding beyond just reviews, Yotpo evolved into a multi-product company, introducing additional solutions like Loyalty & Referrals, Visual UGC, and SMS & Email Marketing.

This multi-product approach has proven to be a game-changer, with incredible growth in Annual Recurring Revenue (ARR) of 72% year over year since 2017, as we see more and more customers adopting our multi-product approach.



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