Objective

Yotpo was founded in 2011 and started with a single product providing Ratings and Reviews to encourage a more conscious shopping experience, and has since grown to a multi-product platform where each additional product line brings more potential business.

In the beginning, Yotpos' primary target audience was big companies and merchants with a large order volume, until then customer service managers operated the product for our customers. The strategy worked well, we managed to gain control of the big customers' market, and in the last year we have shifted our focus to allow us to reach small and medium businesses as well. We want to offer a new self-service package for merchants with an order volume of up to 3.5K orders.

The problem

Not self-service friendly
The current product is not low-touch friendly or self-service. Most of the time, large business users are helped by their customer success managers, but SMBs lack a professional person to assist them, so it becomes difficult for them. Due-to this problems, it takes too much time to go live

Difficult to understand how to build a Loyalty program

Business-wise
UX-wise

Yotpo Loyalty & Referrals

Rebuilding the L&R program

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ROLE

TEAM

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Overview

Objective

The problem

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